Distillerie Deinlein: Purity in a Bottle

One of my main jobs at Curious Design is to photograph, retouch, and illustrate products that don’t exist yet in real life for use as ‘Hero’ images – imagery of the product that summarises what it’s about, the theme, social placing, and all round ‘Aura’. They are designed to inspire, to ignite imagination, and to get a bit more viewer response than a plain, white background shot would normally achieve.

For a long while we’ve been doing work for Distillerie Deinlein, a boutique New Zealand distillery, that proudly hand make some of (if not THE) best liqueurs in New Zealand. One of their more recent projects to have been released is the Eau De Vie range, a range of beautiful fruit liqueurs that have even converted me, a staunch beer and whisky lover.

Here’s the Hero image I did for the project – with the intention for it being set in a modern bar, demonstrating it’s purity and clarity, appealing to 30-40 year old sophisicated professionals.

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